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Market research

Market research is an integral process when it comes to overcoming market-related business challenges.

Collecting and analyzing information on markets forms a crucial element of your marketing decisions. As a neutral market research institute, Beratech GmbH uses methods which undergo continuous development coupled with many years of experience in the target sectors mentioned.

We define market research as the integrated process for addressing market-related business challenges in the target market. Each market niche obeys its own rules and has its own determinants. Creative theoretical models and efficient analysis of information on the market in question are used to collect and analyze data on a process-oriented basis applying systematic and scientific methods. The information gained is then used for making and verifying your market mix decisions.